Accor division Ennismore has signed an agreement for a swift development for lifestyle brand Tribe in Bangkok.
The 272-key Tribe Bangkok Sukhumvit 39 will open its doors in the last quarter of this year, becoming the brand’s first site in Thailand.
Design driven
The design-driven hotel will open with 272 rooms and serviced apartments, combining cutting-edge style and comfort with the latest technologies. The serviced apartments are a premier for the brand and are designed for longer stays.
The Social Hub at the heart of the hotel will feature a café and flexible spaces for work or social interaction. The site will also house an all-day-dining restaurant and rooftop bar, and for wellness: a gym, swimming pool, and Onsen.
Great opportunity
François Leclerc, deputy brand COO at Ennismore, said: “With its dynamic culture that attracts modern travellers across the globe, the capital city of Bangkok is the ideal location to first introduce our fastest-growing lifestyle brand to Thailand. We see a great opportunity for a hotel with a unique personality and can’t wait to bring the playful lifestyle experience of Tribe to those seeking eye-catching design and outstanding comfort in Thailand’s capital.”
Khun Kajonsit Singasansern, CEO of the project’s developer, Siamese Asset Company, commented: “We are confident in Thailand’s position as a world-class tourism destination and we look forward to delivering world-renowned Thai hospitality in tune with the playful personality of Tribe. Delivered through the collective expertise of our joint venture partnership with leading international hotel management company, Kew Green Hotels, to form Siamese and Kew Green Management Company, we are thrilled to be bringing our multi-award-winning approach to offer a new lifestyle experience in the heart of vibrant Bangkok.”
Global Tribes
Ennismore has already signed 50 Tribe hotels and is aiming for rapid expansion with up to 100 addresses to open globally within the next five years, including in Phuket, Manila, and Singapore by 2025.
Highlights of the brand’s pipeline include the 200-room Tribe Bali opening in Indonesia in 2025, preceded by two Tribes in Auckland scheduled for 2024.
Related Articles
US companies Opwest Partners and Iridius Capital are collaborating to turn part of an iconic skyscraper in Tucson, Arizona, into the city’s first soft-branded lifestyle hotel. The project partners are converting the first nine floors of the One South Church building…
Luxury hotel group Salamander Hotels & Resorts and private equity firm Henderson Park have teamed up to purchase and rebrand a former Mandarin Oriental site in Washington DC, USA. Under new ownership and Salamander’s management, the 373-room property will undergo…
Scandic Hotels has inked an agreement for a new 220-room hotel in Ski, near Oslo in Norway. The building will be centrally located beside the train station, and with 15 floors, it is aimed at being a new landmark in the city. Meeting hub Scandic Ski is expected to…
Imagery courtesy of Winking Froh Architekten. Deutsche Hospitality will be opening a hotel under its new House of Beats banner in the Hanseatic city of Hamburg during Q1 2026. Boasting 263 rooms, House of Beats Hamburg is being built as part of the Meltingport real…
Imagery courtesy of TFE Hotels. Australian group, TFE Hotels, has inked a two-hotel deal within a first-of-its-kind mixed-use development in Melbourne’s docklands, with local developer and hotel owner Capital Alliance. The double tower project will feature the first…
Accor’s Ennismore division is to debut lifestyle brand Mama Shelter in Colombia with a site in Medellín. Due to open in 2026, the 150-room hotel will be located in the heart of the El Poblado neighbourhood. Live, work and play Mama Shelter Medellín will host an…
Source: tophotel.news
