Sarawak More To Discover Campaign Launch
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The Sarawak Tourism Minister, CEO and other VIP’s during the launching in Kuala Lumpur |
The More To Discover logo comprises of seven different colors, where each of them represents the elements and diversity that makes up Sarawak, otherwise known as the Land of the Hornbills.
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The More to Discover Logo |
A – The ‘A’ is orange in color, which represents the vibrant energy and strong spirit of the multi ethnic people in Sarawak.
R – The ‘R’ comes in the amber yellow color, which is also the color of the Sarawak flag, and represents supremacy of law and order, unity and stability in diversity.
A – The ‘A’ in green color is cleverly represented with the head of the Hornbill bird, and signifies the ‘Bumi Kenyalang’ or Land of the Hornbills.
W – The ‘W’ in blue color reflects the calmness of the ocean along Sarawak’s vast coastline.
A – The blue colored ‘A’ is the same as above, representing the ocean.
K – The ‘K’ also in a darker tone of green represents the lush tropical rainforest in abundance all over Sarawak.
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Sarawak Tourism Minister Datuk Abdul Karim giving his talk during the launching |
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The CEO of Sarawak Tourism Board, Sharzede Datu Hj. Salleh Askor giving her opening speech |
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The amazing marketing and communication team of Sarawak Tourism Board |
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The general landscape around Bakelalan in Sarawak |
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An elderly Lun Bawang lady plays a bamboo flute in Bakelalan |
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Me taking a pose at one of the incredible landscapes of Bakelalan in Sarawak |